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Mine O'Clock


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This super-potent 15% vitamin C day serum is packed with antioxidants, essential nutrients, and fruit enzymes to firm, brighten, and improve signs of photoaging.

 Product Information:

C-Firma™ Fresh Day Serum is designed to be mixed by you before its first use, which maximizes the potency of its delicate (but powerful) ingredients while keeping the formula fresh. This revolutionary vitamin C serum is packed with a powerful antioxidant complex of 15% l-ascorbic acid, 0.5% ferulic acid, and 1% vitamin E to reveal a brighter, firmer, and more even-looking complexion. Potently formulated with pumpkin ferment extract and sodium hyaluronate crosspolymer, C-Firma™ helps to enzymatically dissolve surface dead skin cells as it hydrates and soothes. The result is a noticeably diminished appearance of signs of aging and photodamage—replaced by incredible radiance and luminosity.

 When worn under your sunscreen during the daytime, C-Firma™ works hard to ward off pollution and UV-generated free radical damage. C-Firma™ is formulated at a pH of 2.5. No refrigeration required! 

Hint: Mix it with A-Passioni™ during the daytime for even greater protection against UV-generated free radical damage, plus better glow-boosting and skin-firming benefits. 

How to Use:

Directions: Unscrew the cap of the liquid serum base and remove the pump from the vial containing the 15% I-ascorbic acid power.

Pour all of the liquid serum base into the vial with the powder. Screw the pump onto the top of the vial and shake for one minute until the powder dissolves fully. Bubbles will form-that's OK!

Finally, insert the vial into C-Firma's opaque outer container with the pump facing to the left until it snaps into place. Your C-Firma™ Fresh Day Serum is ready to use. 

Suggested use: In the morning, apply one pump to a clean, dry face, neck, chest, and backs of hands, or mix it into your daily Drunk Elephant skincare smoothie. Don’t forget to top it off with sunscreen! WARNING: Use only as directed. For external use only. Avoid contact with eyes.  

Key Ingredients:

  • Potent Antioxidant Complex (15% l-ascorbic acid plus 0.5% ferulic acid and 1% vitamin E): Firms and brightens the look and feel of skin while minimizing the signs of photoaging as well as damage caused by pollution and other environmental stressors.
  • Pumpkin Ferment and Pomegranate Extract: Provide gentle enzymatic exfoliation, which boosts the penetration of C-Firma’s antioxidant complex.
  • Chronocyclin: A chronopeptide that mimics the antioxidant benefits of vitamin D for more youthful-looking skin.
  • Vitis Vinifera (Grape Juice) Extract: Derived from grapes and rich in antioxidant compounds, like vitamin E and polyphenols (think resveratrol), it is used for its powerful free-radical-scavenging properties and skin-soothing benefits.
  • Indian Gooseberry: An antioxidant-rich super-fruit that helps slow signs of oxidative stress while promoting firmness.
  • Sodium Hyaluronate Crosspolymer: With a smaller molecular weight than hyaluronic acid, this ingredient is able to deeply penetrate skin, delivering excellent hydration and reducing the appearance of fine lines and wrinkles while promoting firmness.



  1. Actual results may vary depending on a number of factors affecting skin.
  2. Immediately stop use if irritation occurs.
  3. It is always best to consult with healthcare practitioners.


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